Dr. Sudesh Rawal
Experimental psychology explores innovative concepts that are new to the world of academic psychology. For example, social cognition is a new concept that attempts to explain the cognitive processes that occur during social interactions. Therefore, experimental psychologists are now using brain imaging technology to measure the cognitive and psychological processes that occur during social stimuli. For example, this can be measured through analyzing neurobiological?reactions to pictures of faces or analyzing attitudes towards social values.?